Autumn/Winter Press Show, showcasing products to press and media ahead of New Season launch.
How:
Worked to the John Lewis Head Office brief to help layout the Press Show within a unique warehouse space.
Styled menswear and men's accessories product groups into vignettes.
Used vintage props in combination with the product to complete the look and feel of the men's club lounge theme.
Collaborated with the design and build team, to complete the project for the press launch.
Weleda Beauty Press Event, Connaught Hotel, London
Weleda Beauty Press Event, Connaught Hotel, London
more here..
Who:
Weleda, Connaught Hotel, Mayfair, London
Why:
Mother and Baby event - tea party style launch of a new product range to bloggers/influencers.
How:
Created product led displays on the main table and mantelpiece.
Designed simple messaging and POS to be placed amongst the displays.
At this event, the guests were invited to sit down to tea with expert speakers throughout the afternoon. It was important to the client that the guests should see all the natural ingredients incorporated into the new products. They were encouraged to touch and smell the various herbs and oils used. We used real flowers and greenery for a summer garden look and feel.
“I’ve worked with Milly for several years on some of our key brand events for clients such as Holland & Barrett, Trilogy and Weleda. I love working with Milly, she totally understands our concepts and truly brings them to life visually."
Thinkology designed and built the stand for Anvil, but they needed help with the product placement, and how to create a simple but effective selling format.
How:
Arrived at the NEC on the morning of the set-up and looked through the products and the space available.
Listened carefully to what they were trying to achieve, and then worked out a simple format for them to use.
Made sure every colour and size of product was displayed to maximise sales potential from prospective new clients.
Indian Ocean, Chelsea Flower Show, London
Indian Ocean - Inspirational Outdoor Furniture, Trade stand, Chelsea Flower Show, London
more here..
Who:
Indian Ocean - Inspirational outdoor furniture, London
Why:
To showcase the high-end Indian Ocean brand at the prestigious Chelsea Flower Show, to engage and inspire customers.
How:
Created the overall trade stand design, achieving a bright and contemporary outdoor feel.
Sketched and planned the whole space to showcase outdoor furniture assortment, working within RHS guidelines.
Sourced a variety of plants, props, ticketing and signage.
The RHS awarded the stand its prestigious certificate of merit.
Wedgwood, Ambiente Trade Show, Frankfurt
more here..
Who:
Wedgwood
Why:
International showcase for Wedgwood at the Ambiente Trade Show, Frankfurt, Germany.
How:
Met with the Wedgwood Visual team to discuss the creative brief.
Sourced vintage and antique equestrian props to compliment the Equestria china launch.
Arranged shipping of props to the trade show in Germany.
Created inspiring lifestyle stories for each of the room sets and dining tables.
Winton Group Ltd, Private View, London
more here..
Who:
Winton GroupLtd London
Why:
Fortnightly events, lectures and talks at their head office lecture theatre.
How:
Created installations reflecting the event themes exhibiting a unique collection of architectural paintings and drawings.
Designed exhibition space, fixture layout and navigation of space.
Sourced, hired and bought easels, installed all exhibits.
Mahiki Shea Butter Event, London
more here..
Who:
Shea Butter, Mahiki, Mayfair, London
Why:
To transform Mahiki nightclub into a ‘tropical paradise’, including a lifesize bath tub to launch the new Shea Butter Bath and Body range.
How:
Sourced a mixture of real and artificial greenery, flowers, raffia and bamboo, and incorporated real ingredients contained in the products.
Placed A2 graphics around the venue to communicate the new luxury Bath and Body products.
"Hi Milly, I just wanted to say that the pods at the Affordable Art Fair look amazing, THANK YOU! They are really outstanding and the wines and their stories are really excellent."
Susan Ward – Head of Retail and Events – Laithwaites Wine
Golden Jubilee Celebration, Laithwaites Wines, London
more here..
Who:
Laithwaites Wines, Borough Market, London
Why:
Installed a window to celebrate the Queen’s Golden Jubilee.
How:
Our idea was to create a vintage street party window scheme, we:
developed the Jubilee theme using existing furniture from Laithwaites to keep costs within budget
created a theme using street-party type retro snacks, evoking Coronation celebrations
incorporated different champagnes and wines to tell the story through the product
John Lewis & Partners Press Show, London
more here..
Who:
John Lewis & Partners.
Why:
Displayed the new season products for the Autumn/Winter Press Show.
How:
Dressed and styled womenswear mannequins into the Scandinavian winter theme.
Created homeware mini displays including hanging vintage crates of cushions and throws.
Worked across the entire event space creating a number of mini displays in order to get the event ready for the official press launch.
