Props & Styling
Selfridges, London
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Who:
Selfridges, London
Why:
A rooftop photoshoot, to create a catalogue of lifestyle shots for use in magazines, promoting a wide range of homewares and lifestyle products.
How:
Selected key product categories influenced by the home accessories buying teams.
Chose the Selfridges rooftop location for its unique architecture and existing planting.
Styled several homeware displays to reflect the Selfridges brand, including this premium vase collection story.
PopUp Britain, Piccadilly, London
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Who:
PopUp Britain, Piccadilly, London
Why:
PopUp Britain asked us to locate a variety of props to help dress the temporary retail space, which was a completely empty shell at the start of the project. We then styled these props to complement each product grouping across premium fashion, home and beauty.
How:
We allocated and planned the available space for each of the up and coming businesses. In addition to dividing space amongst each brand, we also made sure that the communal space between them presented a cohesive overall customer journey with logical adjacencies, clear walkways, vistas, curiosities and interest.
Each brand had one on one time with us to discuss their product and the props and styling required for their individual space.
“Martin and Karen bring an unrivalled wealth of experience, creativity and project management skills to any project.”
Linda Hewson – Group Creative Director - Selfridges
Selfridges, London
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Who:
Selfridges, London
Why:
Selfridges asked for some location photographs to be styled to assist with the promotion of products in various marketing opportunities.
How:
We selected a variety of products interpreting the brief from the homewares buying teams.
We set up various product shots and photographed them over a period of a day, creating a number of themes. This bright, contemporary cookshop story was one of the results.
Interior Design, Private Residence
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Who:
Owner of a 200 year old Georgian property
Why:
Complete renovation and interior design, transforming an outdated 1980s interior, to create a stunning and eclectic period home.
How:
Working with the tiniest of budgets, gathered tear sheets, paint colours, fabrics, various substrates and finishes to inspire and create mood boards for each room, entirely transforming the interior into a contemporary living space.
Selfridges, London
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Who:
Selfridges, London
Why:
To create a number of lifestyle shots using a selection of amazing product from Selfridges.
How:
Products were selected for us by the Buying and Merchandising Departments for inclusion in each shoot.
We created themes based around the selection of products we had been given. These two photos were based on a brights theme across both home accessories and al fresco dining.
Each photograph was shot from multiple viewpoints to maximise the visual opportunities from each set up.
Emma Bridgewater, Stoke-on-Trent
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Who:
Emma Bridgewater Ltd, Stoke-on-Trent
Why:
Remerchandised the entire shop in order to fit in the new season product ranges alongside the existing ones
How:
Designed creative schemes for the key new ranges being launched in the form of a PowerPoint
Purchased the relevant new and vintage props to create some interesting highlights
Installed each new product range with its relevant props to elevate the store experience
Room for living, John Lewis & Partners, Oxford St, London
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Who:
John Lewis & Partners, Oxford Street, London
Why:
John Lewis & Partners presented this new way of designing and thinking about your home interior spaces, of how we use our spaces in new ways that reflect today’s busy lifestyles.
How:
Working alongside the John Lewis Head Office creative teams and industry experts, we helped curate five “Rooms for Living” inspired by five different environments.
Room for flexibility, Room for expression, Room for entertaining, Room for wellbeing and Room for families.
Exclusive Roots, Oxford
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Who:
Exclusive Roots, an independent fairtrade gift shop in Oxford
Why:
To create and photograph a series of lifestyle shots for their website, and other marketing opportunities.
How:
Selected key products to showcase from the brand, through discussion with the MD.
Created several homeware displays in a real-life home setting, showcasing how to use the Exclusive Roots fairtrade product range.
Photographed all the displays using own equipment to keep costs down.
PopUp Britain, Picadilly, London
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Who:
PopUp Britain, Piccadilly, London
Why:
PopUp Britain wanted to set up a joint selling space for a number of up and coming small businesses who had never had physical retail space before. Previously they had only sold product online. We curated twelve companies in to the space and rotated a further twelve companies every two weeks.
How:
We advised each company on how best to display their products, these included fashion accessories, home accessories, food and confectionery.
We hired and bought props which were then loaned between different product groups within the space. For each space we suggested props and advised on the best placement of these for greatest interest and visual Impact.
We assisted with merchandising their products within their allocated space, and also styled the entire shop floor to feel as one, making sure that the space worked throughout.
We gave each brand it’s own identity within the overall landscape, so that it was immediately obvious to a potential customer, that there were a number of traders selling in a single space.
The Windsor Hotel, Melbourne, Australia
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Who:
The Hotel Windsor, Melbourne, Australia
Why:
The Hotel Windsor wanted to create a ‘Wizard’s Suite’ to coincide with the opening of Harry Potter and the Cursed Child at the nearby Princess Theatre.
How:
Worked in collaboration with The Store of Requirement, Melbourne, to find the props and furniture for the transformation. The Windsor is a listed building and carpets, wallcoverings and curtains had to remain in situ, so we created the scheme to fit around these restrictions.
Created a Visual Guidelines pack for the Housekeeping teams to ensure the design scheme was maintained for each new guest.
Selfridges, London
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Who:
Selfridges, London
Why:
A range of styled product shots were required by Selfridges for promotional purposes. We were asked to set up a number of photo shoots across a single day on location in Putney.
How:
We selected the location in Putney as it had both indoor and outdoor opportunities to shoot the displays.
We set up a number of lifestyle displays over the course of a day, this outdoor vintage home accessories story was one of them.
Antiques market prop sourcing
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What:
Sourcing vintage and antique props - happy to chat about your individual requirements
Why:
Many of our clients like to use unique items either within window displays or retail spaces as a point of difference.
How:
Regularly attend antique fairs all over the country to find unique items to suit any budget.
Design bespoke props tailored to your specifications, reflecting all styles
and eras.
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